My first ever, official blog. And I’m so sick I can’t even savor in the deliciousness of that fresh blog feeling…
Last Thursday Prof. Singh presented the “Holy Grail” of this journey I began almost two years ago: the challenge of putting together a bona fide PR campaign for a real entity, along with it a chance at winning a $1000 scholarship and bragging rights at becoming the Utah PR Student of the Year. I couldn’t believe it. This isn’t just another assignment where I cram as much (sometimes useless) information into my brain only to regurgitate it on a test. This is the Real Deal.
I feel exhilirated for a chance to start using what I’ve learned so far; yet completely unprepared. I frantically began scouring the pages of my textbook in search of answers for my “Aha!” moment. Instead I found disappointment in what I can only deem as arbitrary fluff. Under a subheading titled “Approaches to Planning,” the paragraph begins: “Planning is like putting together a jigsaw puzzle. Research provides the various pieces” (122). Answers, people! I need answers!
To further add to my frustration, I discovered what I’m hoping is a typo, that reads: “A media kit, sometimes referred to as a media kit…” (253). What?? Am I the only person who has a ‘?’ hovering over my head right now?!
So maybe it’s my stomach bug talking, but I’m feeling somewhat deflated. I wanted to find direct validation that I my ideas are bright and spot on. Maybe I should do a puzzle instead to see the “big picture.”